<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.whytematter.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1569179555599-AT65FR3H4EIGQWCRMVLH/recruitment.jpeg</image:loc>
      <image:title>Home - Careers</image:title>
      <image:caption>Connecting businesses with the best talent in Digital Marketing, PR and Advertising while supporting professionals in finding that connection</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1569182812794-STB91N8X2BBWULSCQY81/AdobeStock_265281841.jpg</image:loc>
      <image:title>Home - Talent Development</image:title>
      <image:caption>Transforming and supporting you organisation by developing your people</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1569180347124-CPB486IVOWCNIEDGEZUY/Main+Mustard+Portrait+WhyteMatter+Logo.png</image:loc>
      <image:title>Home - About us</image:title>
      <image:caption>Who is Whytematter, and what can we offer?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1666532892508-SNFUCXE5ZD08MLF6JEXC/1903039975-huge.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whytematter.com/partners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/86f974fd-f369-4689-8118-0d552570fef4/WM-14.jpg</image:loc>
      <image:title>Partners</image:title>
      <image:caption>Kirsty and Mairead started Whytematter in September 2019 at that time their vision was to create a recruitment company that could educate organisations to be more open to flexible working in order to secure better talent within the Digital Marketing PR and Advertising industry. 6 months into business COVID hit and what they believed was possible became essential for companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/0d866b48-9f7a-4788-afa3-6e3a39370e0e/start+up.jpg</image:loc>
      <image:title>Partners - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1666539917389-BOJDYLZVRHOGWU6C6A1M/WM-25.jpg</image:loc>
      <image:title>Partners</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whytematter.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1565360061111-8YOS728K38FM4CCMEYJW/image-asset.jpeg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.whytematter.com/team-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/1b73d6c2-874e-4e72-a2fa-5497249d1233/W-76.jpg</image:loc>
      <image:title>Team page</image:title>
      <image:caption>Jenny Bailie Talent Acquisition Specialist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/c1e898e9-3b14-42b5-b47c-15a3da6b8da6/WM-68.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Kirsty Ferris - Co Founder- Managing Director Head of Operations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/ba603c70-5c7a-4206-9250-de3cc3186661/W-71.jpg</image:loc>
      <image:title>Team page</image:title>
      <image:caption>Nadine Hakin Talent Acquisition Specialist</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/d30704f8-3c33-4129-8f56-29b37e63322b/WM-40+%281%29.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Mairead Moore- Co Founder - Managing Director Head of Client Services</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d2ee30290475c0001f798f3/251adc75-5234-47b2-9ae6-4514fb30f894/jordan.jpg</image:loc>
      <image:title>Team page</image:title>
      <image:caption>Jordan Foster Senior Recruitment Consultant - Sales and Marketing NI</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.whytematter.com/hrbreakfast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.whytematter.com/unsubscribe-hr-emails</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-30</lastmod>
  </url>
</urlset>

